Pregnancy creates a style challenge as you look to re-assess your wardrobe to reflect your changing body shape and lifestyle. Whether you choose to flaunt your new curves or present your bump more modestly, follow the www.bumpmagic.co.uk pregnancy style tips and you'll have the confidence to wear your bump with pride.

*Choose well-designed maternity clothes. Choosing bigger sizes of your normal clothes might be an easy option in the short term but it won't be cost effective or style effective for the full pregnancy term. Oversized normal clothes will become ill fitting, ride up your bump and uncomfortable very early on. There really is no substitute for choosing clothes which have been specifically designed to meet the growing needs of a pregnant body. With hidden zips, stretch fabric and not an elasticated waist in sight, properly designed maternity clothes bought in the early stages of your pregnancy will last the duration and prove to be a good investment. You can even continue to wear maternity clothes following birth as you take the time to adjust to your new lifestyle and gain back your pre-pregnancy shape, the well designed fabrics will spring back into their earlier shape (even if you don't do straight away!).

*Buy early. Invest in a good selection of maternity clothes early on. Don't be misled into thinking that you can manage with one pair of maternity jeans, a couple of tops and a pair of smart trousers for work and going out. Were you able to manage with such a small choice of clothes over a nine month period before you were pregnant?! Buy as many items as you are able to at the beginning of pregnancy, you'll be less likely to run out of clothing options, and if that happens later on in your pregnancy you'll be less inclined to buy what you need. So buy your clothes early on, wear them and enjoy them.

*Slim down on colours, slim down on shape. Dressing in one colour or a palette of 2 or 3 toning colours will make you look instantly slimmer and more stylish then when dressed in prints or stripes. Black is always slimming, but fresher, cooler colours for summer are essential.

*Put your best foot forward. As you progress through your pregnancy the burden on your feet becomes heavier and heavier. High heeled shoes throw your weight forward and can damage your posture. Comfortable shoes and boots are a must in pregnancy, but you don't have to compromise on style. Kitten heeled shoes are comfortable and contemporary for the office or an evening out. Flip flops with beads, buttons and other assorted bling! will see you through a multitude of occasions.

*Accessorise. Well chosen contemporary accessories will help you to create new outfits, combinations and styles from a capsule pregnancy wardrobe. If your pregnancy is preventing you from wearing the most trendy clothes, reflect the trend in your accessories instead. Create some bump magic with jewellery, bags, scarves and hats.

*Work it baby. The style rules above will help you find a wardrobe which suits your pregnancy and work requirements. Sticking with darker colours is both slimming and fits well with a corporate image. A dark work suit can easily be lifted with well-chosen accessories. Durable fabrics are a must, don't wear linen even in summer, it will crumple and you won't feel at your best in it. Avoid opting for knit-tops at work, cotton shirts give a more professional appearance and in pregnancy that's important.